My Story

I have been immersed in the fashion industry all my adult life. Starting my journey in retail just before I turned 16, I went on to complete a degree in design at the London College of Fashion and, after spending time as a freelancer, moved into retail management. In 2011 I opened my own womenswear boutique, Dolly Rock. Season after season I curated collections of brands and pieces I knew my particular customers would love. 9 years on, shortly after the first Covid lockdown I made the decision to close the shop and a year later shut down the online shop as well. Reflecting on what I had most enjoyed, it was clear that it was relationships I had built with my customers. One on one, listening and advising, helping women to develop their style and shop wisely.

In 2021 I completed diplomas in personal styling for women and colour analysis with The London College of Style. Fully qualified and with years of first hand experience, I am more than equipped with everything needed to get you feeling good in your clothes.