My Story

I have been immersed in the fashion industry all my adult life. Starting my journey in retail just before I turned 16, I went on to complete a degree in design at the London College of Fashion and, after spending time as a freelancer, moved into retail management. In 2011 I opened my own womenswear boutique, Dolly Rock. Season after season I curated collections of brands and pieces I knew my particular customers would love. 9 years on, shortly after the first Covid lockdown I made the decision to close the shop and a year later shut down the online shop as well. Reflecting on what I had most enjoyed, it was clear that it was relationships I had built with my customers. One on one, listening and advising, helping women to develop their style and shop wisely.

In 2021 I completed diplomas in personal styling for women and colour analysis with The London College of Style. Fully qualified and with years of first hand experience, I am more than equipped with everything needed to get you feeling good in your clothes.

NOTE! This site uses cookies and similar technologies.

Our website uses Cookies to help improve your experience.
If you continue to use this site, you are agreeing to our use of Cookies.

c